Posts under Tag: interactive
The Story of SXSW Interactive ’09 through Sketchnotes

During the 2009 SXSW Interactive Conference, Mike Rohde of Rohdesign graphically captured 70 pages of “sketchnotes” around the conference.  I found this to be one of the most unique ways I have ever seen for capturing thoughts and inspiration from a conference.  Conference notes generally aren’t an exciting or shareable thing by Mike changed that by turning his thoughts into

By with 2 comments
What does best-in-class digital marketing mean?

I have been thinking a lot about digital marketing lately and which brands are really “Best-in-Class” in the space.  I don’t just mean which brands have the best website or the best interactive ads.  Instead I mean best across the wide spectrum of digital from Social Media to Video Game Advertising to Mobile.  Which brands do you think are BIC

By with 1 comment
What is the future of media?

Absolutely stellar presentation on the Future of Media by Neil Perkin. [slideshare id=446900&doc=whats-next-in-media-1212594982381264-9&w

By with 2 comments
Shopper Marketing and Digital Marketing are one and the same

Over on The Hub, I came across a great article by Stuart Armstrong on where retail will play in the marketing mix.  Armstrong writes: “Which means that the future of marketing—the convergence of retail, the emergence of digital media networks and the cellphone as the linchpin—is not really the future at all. Because, as Geoffrey Frost noted, in a nod to science-fiction

By with 4 comments