Posts under Tag: Instore
Why Shopper Marketing matters

Ever since I took my role on the Wal-Mart team, I’ve had people want to know more about what a Customer Team Marketing Manager really does. The short of it is that we do Shopper Marketing. We are Brand Managers that are tasked with translating a national marketing campaign into a shopper relevant campaign at Wal-Mart. At P&G we like

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