Not only is Noah Brier the Head of Strategy at The Barbarian Group, but he is also the guy behind Brand Tags, one of the simplest but most useful sites out there for a Brand Manager.  What this means is Noah knows a thing or two about what innovation really means.   So when I stumbled on the below presentation that Noah

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So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing Digital Brand Strategist. So what exactly is a Digital Brand Strategist?  Well frankly a lot of that is going to be figured out on the job since this is a completely new position for P&G Marketing.   At the highest levels, the job

The other day I put up a poll on Hard Knox Life asking you the readers what you’d like to see me write about.  As you can see from the below, people are pretty evenly interested in the areas I have been covering.  Talk about Marketing Innovation was at the top of the poll, followed by more information about Brand Management

One of my best friends passed along a story that is a great reminder of the power of creativity and innovation.  The story revolves around the growing of square watermelons in Japan (a confirmed true story from Snopes).  Below is the email he passed along: Japanese grocery stores had a problem. They are much smaller than their  US counterparts and therefore don’t have