“What we really need is a mind-set shift…that will make us relevant for today’s consumers.  From ‘telling and selling’ to building relationships.” – Jim Stengel, Former P&G CMO at 2007 AAAA Conference One of the most glamorous parts of a Brand Manager’s job has always been creating television advertising.  In fact, it ranks up there as one of the top

When Piers Fawkes at PSFK writes a post entitled “How Long Can P&G Last“, you know it is going to catch my attention. Piers drives a very interesting question when he writes: More and more consumers appear to be attracted to ‘real’ brands – brands with soul, history and substance – brands like Innocent Drinks or Method soap. These brands

Is it a sign that you have a problem when you love a brand, but have never actually tried the product? Because if so, I should probably be committed for the respect I have for innocent drinks, a line of fruit smoothies/juices d that you can only get in Europe (for now). In my eyes, innocent is a stellar example