I’m not talking about the Patron variety of tequila shots but instead the mini-book “Tequila Shots” by word-of-mouth and brand identity agency Brains on Fire.  I came across these guys thanks to John Moore’s “Three Reads“ over at Brand Autopsy.  Since it was a lazy Sunday, I spent the morning taking Tequila Shots to see what the style of this agency was all about.   Here is what