Last week, Ian Schafer was the closing keynote for Adweek’s Social Media Strategies conference.  Based on the buzz from Twitter, Ian rocked it as usual.  Thankfully for those of us that couldn’t make it in person, Ian posted the below embedded presentation up on SlideShare.  It is Ian’s usual high quality and definitively worth the read. Social Media Is Mature.

Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media.  In my opinion, this is one of the biggest issues facing the industry right now.  The largest advertisers (like P&G) have embraced the traditional aspects of social media, putting up banner ads on MySpace, etc.  We are experimenting in order to figure out