Posts under Tag: HERO
IEG Presentation – Youth is a Mindset

As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection of insights I gathered during

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