When Piers Fawkes at PSFK writes a post entitled “How Long Can P&G Last“, you know it is going to catch my attention. Piers drives a very interesting question when he writes: More and more consumers appear to be attracted to ‘real’ brands – brands with soul, history and substance – brands like Innocent Drinks or Method soap. These brands

I recently I came across a brand whose concept I just love, Help Remedies. The brand is taking what Method did for Home Care (and now Personal Care) and applying the concept to Health Care.  The company is bringing simple, yet elegant packaging/design to health care products, while using a singular benefit such as “help, I have a headache.” I love this concept