Greg Verdino is up in Boston at the MarketingProfs B2B Forum this morning with another great presentation on where the future is moving.  The deck is pretty self-promotional for himself and crayon but nothing wrong with that when you are a small business.  I just wish he enabled the ability to download the deck on SlideShare.  I never understand why

Greg Verdino has a great summary of a new book called Accidental Branding.  Based on his review, the book sounds like a must read with insight from the founders of Craigslist, Baby Einstein and Clif Bar.  All of these companies have built amazing brands without relying on the traditional “branding rules” employed by major industry players.  Until I have a