At the Forward ‘09: Brandologie conference in Portland, Tim Stock from Scenario DNA is giving a very interesting presentation on the lessons that brands can learn from the video game Grand Theft Auto about Connecting with Consumers.  My favorite quote in the presentation is Tim’s prediction of the future:

“The future is less about building than it is about transforming what is already there.”

Note: RSS Readers need to click through to see the presentation

Ever since I got it last week, I have been spending way too much time on Grand Theft Auto IV (thanks in large part to my girlfriend being out of town).  In fact, the playing time counter in the game just makes me feel guilty whenever I look at it.  But all kidding aside, I just stumbled across this amazing side by side comparison on Flickr of pictures from the game and real life pictures of New York City.  I knew the guys at Rockstar were damn impressive…I just didnt full appreciate it till i saw these pics.  No wonder the game did over $500MM in sales in the first week.