Back in 2006, Google’s CEO Eric Schmidt infamously said that brand advertising was “The last bastion of unaccountable spending in corporate America.” Yet during the 2010 Super Bowl, Google did what many would have called unthinkable just a few years ago… they ran a piece of brand advertising on the largest advertising stage in the world. Supporting their Search Stories
Several weeks ago, I had the honor to write a guest post for the Google CPG Blog. If you aren’t familiar with this blog, it is a highly recommended read for anyone on the brand or agency side working in CPG. Below is a repost of my thoughts on Brands and Consumer Collaboration. Brand Managers have historically been reliant on
This one slipped under my radar as Google recently launched an Internet Stat Center. The collection of statistics is broken down into five main areas of focus: Technology, Macro Economic Trends, Media Landscape, Media Consumption, and Consumer Trends. Within each topic are subcategories focusing on an aspect of that subject area. For instance, within Consumer Trends, you can drill down
Seth Godin says that the “new” best way to make an internal sale is to make a video of people on the street talking about your product. Now while I could poke plenty of holes in the fact that this is not a “new” tactic by any means, I do agree with the basic premise of what Seth is saying.
I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program. In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand. It’s amazing that through the power of Social Media and the support of some wicked smart people, you