Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to

I’ve been a huge fan of the new Canadian Club campaign ever since it broke a few months ago.  According to the latest article from AdAge, it appears I’m not the only one.  The campaign, under the tagline of “Damn Right Your Dad Drank It” has helped Canadian Club reverse one of the longest declines in the spirit industry.  From