Posts under Tag: gaming
Brand Marketers need to watch how gaming is transforming popular culture

At the 2010 DICE Summit, Carnegie Mellon University Professor, Jesse Schell, gave a stellar presentation on how the world of game development is transforming popular culture.  As Jesse states in the presentation, games have “crept out and they are going everywhere.”  My favorite quote on this trend is his explanation of geo-caching:  “Because it’s cooler to go walking in the

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Gillette and EA Sports launch the Champions of Gaming Tournament

Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially

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