Over the past few days, two things have really started to shape my view on where the Future of TV is headed.  First, on my flight back from Miami on Friday, I read a post by Henry Blodget entitled “The TV Business is Toast.“  Blodget makes the case that the “the traditional TV industry — cable companies, networks, and broadcasters — is where the newspaper industry was about five years ago: In denial.”  Furthermore, he states that TV is headed for a fall because:

As with print-based media, Internet-based distribution generates only a tiny fraction of the revenue and profit that today’s incumbent cable, broadcast, and satellite distribution models do. As Internet-based distribution gains steam, therefore, most TV industry incumbents will no longer be able to support their existing cost structures.

And similar to what Fred Wilson recently wrote regarding Boxee, Blodget goes on to declare that in the future:

You won’t have 5 channels, or 50 channels, or 500 channels. You’ll have millions of channels. You’ll be able to watch anything you want, live or taped. You’ll be able to watch it wherever you want — TV, computer, mobile device… This is where the future is going. That’s obvious. The only question is how long it takes us to get there — and who gets killed along the way.

On Saturday Night, I saw first-hand why the TV networks might be one of the casualties of the Future of TV.  (more…)

Great video on what kids see as the Future of TV.  My favorite part is when asked if they’d like to be President of a TV Network, the kids say “No, because they are going to lose all their money.”

Note to RSS Readers:  Click through to see the video.

Absolutely stellar presentation on the Future of Media by Neil Perkin.

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Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike:

“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” – Trevor Edwards, VP Global Brand & Category Management at Nike

The game of advertising is over. The future is going to be about marketing. And this marketing is going to be where brands and agencies must collaborate to break all the rules. Is your company ready for this? Are your agencies ready for this? Are you even ready for this?

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