At the May 2009 Social Media Bootcamp in New York, Ian Schaffer (CEO Deep Focus) shared a great case study on how brands can leverage Social Media.  It is the story of the work his agency did with HBO for their show Flight of the Conchords.  Ian is one of the true leaders in the digital space and this presentation is more of the same great inspiration we have come to expect from him and Deep Focus.

Omma Fotc

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