Posts under Tag: Digital
4 ways Web 2.0 might be flawed

I’m a huge believer in the power of “Web 2.0″; in the power of social computing to change the fabric of how society interacts with each other other.  So when I saw a book at the library that took the opposite stance and accused the Internet of killing society, I had to pick it up.  After spending the last two

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Digital Marketing is…

I was up in Cincinnati last week for a session on Digital Marketing (finally meeting Deb Schultz in person).  My part in the whole thing was giving a presentation on what Digital Marketing inspires me.   Still need to add more examples of CPG brands but this is what I presented as starters.  UPDATE: SlideShare.net named this a “featured” presentation.  That always

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Nike pushes the boundaries of what digital marketing means

 ”We’ve been viewing digital as less of a marketing channel than a place for services.” -Stefan Olander, Nike, Global Director of Digital Media I am fascinated by how Nike is embracing digital.  While others are content to view digital as another marketing tactic or ad medium, Nike is taking it a step further.  They are viewing it as a place

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What is the future of media?

Absolutely stellar presentation on the Future of Media by Neil Perkin

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Weekly Round-Up: 5-2-2008

Busy week and slow posting but here are some blog postings that caught my eye: What is digital and what is traditional?: The lines are forever blurring.  Digital will soon be everything and everywhere. Is your brand sticky or slippery?: I have been meaning to point out this post for a while.  Too many brands focus on being sticky for their

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