I’m a huge believer in the power of “Web 2.0″; in the power of social computing to change the fabric of how society interacts with each other other. So when I saw a book at the library that took the opposite stance and accused the Internet of killing society, I had to pick it up. After spending the last two
I was up in Cincinnati last week for a session on Digital Marketing (finally meeting Deb Schultz in person). My part in the whole thing was giving a presentation on what Digital Marketing inspires me. Still need to add more examples of CPG brands but this is what I presented as starters. UPDATE: SlideShare.net named this a “featured” presentation. That always
”We’ve been viewing digital as less of a marketing channel than a place for services.” -Stefan Olander, Nike, Global Director of Digital Media I am fascinated by how Nike is embracing digital. While others are content to view digital as another marketing tactic or ad medium, Nike is taking it a step further. They are viewing it as a place
Absolutely stellar presentation on the Future of Media by Neil Perkin
Busy week and slow posting but here are some blog postings that caught my eye: What is digital and what is traditional?: The lines are forever blurring. Digital will soon be everything and everywhere. Is your brand sticky or slippery?: I have been meaning to point out this post for a while. Too many brands focus on being sticky for their
