Tide has provided Loads of Hope – and clean clothes – to families in desperate need of support in the aftermath of Hurricane Katrina and the Southern California wildfires. To raise money for Loads of Hope, you can buy a really cool vintage t-shirt by visiting www.Tide2.com.   All profits go to charity so please buy yours today.  (Full disclosure: P&G

One of my favorite minds in the realm of Social Media has to be Charlene Li.  Best known as the author of Groundswell (read it if you haven’t already), Charlene has been making the speaking circuit in support of her new company, Altimeter Group.  Her latest presentation, The Future of Social Networks, is a must read for any Brand Manager

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software foundation that can house programs

Over the next two weeks, I’ll have a chance to attend two great conferences. First, I will be in Dallas Monday, October 27 through Wednesday, October 29 for the Forrester Consumer Forum.  Not only will I get to watch my friends David Armano and Deb Schultz give a great presentation on “Return on Insight”, but I will also meet Jeremiah

It continues to amaze me how many brands do not invest in digital, choosing instead to stay with the safety of traditional mass media (ie TV and print).  When asked why, you will hear a lot of different answers, but none that haven’t been proven wrong time and time again.  Digital is measurable.  Digital can provide solid ROI.  Digital can