It appears that Augmented Reality is the the latest craze in the media and with marketers.  First, this month’s Fast Company has an article on the subject called “Augmented Reality Is Both a Fad and the Future — Here’s Why.” (note: the below graphic comes that article).  And then this morning I get an email from Kevin Dugan about an

Nielsen recently released their report “How Teens Use Media“, which covered the myths and realities of teen media trends.  The above chart does a great job of outlining how Teens interact with various types of media.  Personally I was surprised by some of the numbers: TV is still an overwhelmingly dominant form of media at 3 hours and 20 minutes. 

Great new video about the “Year that Media Died”. Thanks to Chas for the lead

It continues to amaze me how many brands do not invest in digital, choosing instead to stay with the safety of traditional mass media (ie TV and print).  When asked why, you will hear a lot of different answers, but none that haven’t been proven wrong time and time again.  Digital is measurable.  Digital can provide solid ROI.  Digital can