Posts under Tag: digital marketing
Gareth Kay: The brief in the post digital age

Great presentation by Gareth Kay, Director of Digital Strategy at Goodby, Silverstein & Partners that was given at Boulder Digital Works (an event I really wish I could have attended). The brief in the post digital age

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SXSWi: 10 cool things that could happen this year…or not

During the 2010 SXSW Interactive, Dan Shust from Resource Interactive in Columbus, OH gave a great presentation on “10 cool things that could happen in 2010…or not.”  While all ten are really thought provoking, a few in particular jumped out to me: Commerce Atomizes:  I think this one is inevitable as “click to buy” spreads across any and all connections. 

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The Virtual Goods Gold Rush

I have to admit, I have been fascinated by the Virtual Good / Social Gaming market lately.  It is something I am going to be thinking / writing about more often in the coming weeks for sure.  In the meantime, here is a great presentation that was recently given at the Virtual Worlds Conference.   Great primer for those new to

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Mary Meeker’s Web 2.0 Summit thoughts on the Economy & Internet

For the past 6 years, Morgan Stanley’s Mary Meeker has been one of the highlights of the Web 2.0 Summit.  Last year was the first time I saw her presentation in person but every year is a must read report / powerpoint.  This year is no exception as Meeker gives an overview of the economy and then dives deep into

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P&G moves soap opera genre online

Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap Opera genre online.  As the story states: The Webisode [A Parent is Born] is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap

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