10 Things CEOs Need to Know About Design

“One of the easiest things to do to make yourself standout within the digital world is to hit a homerun with the design and experience.  If you invest significantly in this area, then you are going to standout from all the rest.” – Darren Herman Darren is the Chief Digital Media Office at Kirshenbaum Bond Senecal + Partners and one

Thanks to Chris Brogan, I stumbled across this amazing presentation on the importance of design.  Over the past several years, design has emerged as a powerful force at P&G.  This presentation does a great job capturing why design is an important element for every Brand Manager to consider. [slideshare id=685086&doc=rapidchange-1224770737186085-8&w

Over the weekend I launched a new look to Hard Knox Life. A huge thanks to Jina Kiem at E9 Digital for the design of the new logo and header. Jina was formally my Creative Director at Saatchi & Saatchi X and I’m thankful for the chance to continue to work with her. She did an amazing job of capturing

I recently I came across a brand whose concept I just love, Help Remedies. The brand is taking what Method did for Home Care (and now Personal Care) and applying the concept to Health Care.  The company is bringing simple, yet elegant packaging/design to health care products, while using a singular benefit such as “help, I have a headache.” I love this concept