At the May 2009 Social Media Bootcamp in New York, Ian Schaffer (CEO Deep Focus) shared a great case study on how brands can leverage Social Media.  It is the story of the work his agency did with HBO for their show Flight of the Conchords.  Ian is one of the true leaders in the digital space and this presentation

Latest and greatest that caught my eye this week: The Economics of Social Media – Very interesting conference taking place in LA at the end of April.  Wish I could make it out there… Ian Schafer: Integrated (Big) Agency Model -The CEO of Deep Focus asks if all the reshuffling at major holding company agencies is really going to work. 

Sorry I’ve been a bit slow with the postings this week.  I have a major presentation today but wanted to get a post out amongst the prep.  Here are the postings that caught my eye this week: Ian Schafer “How I Use Twitter”:  I was negative on Twitter for a long time but Ian sums up graphically why I have