Brian Morrissey over at Ad Week wrote a great article on “Building Brand Through Community.”  In it he talks about how companies like Zappos, Yelp, and Etsy have built their brands through the power of their users instead of relying on massive advertising spends.  What makes the article so informative is that Morrissey talks as someone who understands New Media.  The

Busy week and slow posting but here are some blog postings that caught my eye: What is digital and what is traditional?: The lines are forever blurring.  Digital will soon be everything and everywhere. Is your brand sticky or slippery?: I have been meaning to point out this post for a while.  Too many brands focus on being sticky for their

So apparently I am little slow on picking this up, but I heard about the story of Nathaniel, a passionate Xbox gamer who suffered a serious loss when he sent his Xbox 360 into Microsoft for repair.  You can read the whole story here, including the amazing response by Bungie Studios (Makers of Halo) and the equally cool response by