Sometimes you come across a brand experience that was just so amazing, you have to tell people about. For me, that experience came this weekend from an unlikely place – a baby monitor manufacturer. One of my tasks on my to do list was to set up our two newly purchased baby monitors at the house. Being the geek that
My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about: 77% of customers look for incentives and coupons on social media sites. 80% of US consumers use social media to verify purchase recommendations. 43% of US
Talk about a simple but powerful story in the below video. A person walks into PF Changs and tweets how much she loves the lettuce wraps. Since PF Chang’s is active on Twitter, they see the message and decide to “be awesome” and send the girl on Twitter a free dessert and appetizer. Now think about that for a second.
Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site. In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but also ban them altogether. Not
I have been meaning to write about Twitter for awhile now, but every time I got around to it, the site seemed to be experiencing either extreme fandom (like around SXSW) or extreme hatred (with all the site outages). Well it seems like things have calmed down a bit at the moment so I was finally about to put my