On July 1, 1941 the Bulova Watch Company ushered in a new era when the first television advertisement in the United States was broadcast on New York City’s NBC station.  Over 65 years later, television advertising is the dominant form of marketing with over $70 billion spent in the United States alone. For the traditional Brand Manager, television advertising has

So there seems to be quite a buzz going around after Starbucks had their annual meeting the other day.  I’ve been meaning to capture my thoughts on the whole Schultz as a White Knight thing for awhile, especially since the blogosphere has been debating what they need to do to change.  With today being a slow day at the office, I finally had

I came across a great presentation that the team at BrandNoise presented to a class at Parsons the New School of Design in New York City.  Really killer summary of how generations are shaped. [slideshare id=314529&doc=generations-cultural-narrative-1205984520591324-2&w