Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers.  Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Building.  Even better, Neutron’s website invites you to “Steal this Idea” with free downloads the cover other brand building basics. [slideshare id=28886&doc=the-brand-gap-14630&w=425] Thanks

I came across this interesting site from P&G thanking our agency partners as we won Advertiser of the Year at Cannes.  Honestly at first I wondered if this was an officially sanctioned P&G effort but it appears to be.  I need to find out who did this internally to applaud them since it does a good job of not taking ourselves too

One of my best friends passed along a story that is a great reminder of the power of creativity and innovation.  The story revolves around the growing of square watermelons in Japan (a confirmed true story from Snopes).  Below is the email he passed along: Japanese grocery stores had a problem. They are much smaller than their  US counterparts and therefore don’t have

Very interesting new site courtesy of Greg Verdino. Ad agency AdmCom dubbed 2008 the Official Year of Creativity and crafted an interesting and entertaining site to give you inspiration on how to think differently about yourself and what you do. The first site is built around fun, graphical business cards that you can send to friends (see mine above). I