A few weeks, Rob Go from Spark Capital approached me with his idea for writing a series of posts about Consumer Packaged Goods and the Internet.  In particular, he asked if I’d be willing to write a guest post to cap off the series providing my thoughts on what start-ups can learn from CPG Brand Marketers.  The following is that

Several weeks ago, I had the honor to write a guest post for the Google CPG Blog.  If you aren’t familiar with this blog, it is a highly recommended read for anyone on the brand or agency side working in CPG.  Below is a repost of my thoughts on Brands and Consumer Collaboration. Brand Managers have historically been reliant on

Lots happening in the world of digital and I have been negligent in sharing the news / posts that really caught my eye lately.  So with that, here’s my latest weekly (better called monthly) update: Breathing New Life Into Virtual Worlds – PR 2.0:  Virtual World membership grew by 39% in the second quarter of 2009 to an estimated 579

Lately there has been some good discussions about other companies acting like Venture Capitalists, especially ad agencies.  Personally I have major concerns if an agency starts acting like a VC, especially if they are investing in New Media companies.  The potential for conflicts of interest are huge.  First, theses agencies need to be media-neutral.  I need to trust my agency