At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software foundation that can house programs

Today’s guest post comes courtesy of Jared Meisel, Management Director, Shopper Marketing at DraftFCB.  Jared is an old friend who I worked closely with while on P&G’s Walmart Customer Team and one of the biggest proponent’s of putting the consumer first. Earlier this month, Brian Reich spoke at the New York Media Information Exchange Group and argued that ad agencies

While I was on the road this past week, I finally had a chance to finish two books that have been sitting on my nightstand.  Both are must-reads for any marketer/brand manager that is trying to understand the changing landscape that puts the consumer in control: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Written by my good friend

Recently the guys over at Mr Youth, sent me a paper they wrote on Consumer 2.0 and the 5 Rules to Engage a New Breed of Consumer.  Accordingly to them, the following 5 rules dictate how brands should interact with a new breed of “connected” consumers. Authenticity Trumps Celebrity – Consumer 2.0 responds to honest, relevant messaging from peers over marketing

I just got tipped off to this trailer for a “movie” by Microsoft Advertising.  Surprisingly funny. [youtube=http://www.youtube.com/watch?v=_rgFiN-