Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms will show you that they

Catching up on the DVR this weekend, I was watching the season finale of “My Name is Earl” when a great brand integration caught my attention. It turns out that Klondike Bar is bringing back their great jingle of “What would you do for a Klondike Bar” and blasting the message across multiple new media channels. Nostalgia is a powerful

I am heading off to Las Vegas for a couple of business meetings.  Since I am not sure how much access I will have when it comes to blogging, I wanted to send out my weekly round-up a bit early.  Here’s what caught my eye this: Interactive Marketing in Politics – 10 Takeaways: My friend (and former Mt Adams neighbor)