Posts under Tag: CMO
The beginning of a new professional journey

“Every new beginning comes with some other beginning’s end” For the first time in over seven years, I am starting a work week where I am no longer an employee of Procter & Gamble.  In fact, instead of working for a company that employees 140,000 people, I now work for one that employees just under 140. Needless to say, it

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Five lessons on brand building from Jim Stengel, P&G’s former Chief Marketing Officer

This month, Jim Stengel officially retired as Chief Marketing Officer of Procter & Gamble.  As the leader of the largest spending marketing organization in the world, Jim was often named the most influential marketer and brand-builder in the industry.  Last week, he gave his final speech as P&G’s Chief Marketing Officer, speaking at the Association of National Advertisers Masters of

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