A couple of weeks ago, I posted about a new book called Accidental Branding that outlined how 8 entrepreneurs had built their brands.  The book’s author, David Vinjamuri, contacted me after that post and offered to send me a full copy of the book to read myself.  After finishing up the book this past weekend, I am glad I took him up on the offer. 

Greg Verdino has a great summary of a new book called Accidental Branding.  Based on his review, the book sounds like a must read with insight from the founders of Craigslist, Baby Einstein and Clif Bar.  All of these companies have built amazing brands without relying on the traditional “branding rules” employed by major industry players.  Until I have a