I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance.  Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal and Cover Girl.  Cheerleading has

As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection of insights I gathered during