For the past century, there has been an “exclusivity of creativity” in the world of marketing.  For great advertising, Brand Managers only had one place to turn – Madison Avenue. But something remarkable happened over the Super Bowl this year that put the “exclusivity of creativity” at risk.  For the third year in a row, Doritos ran a Consumer Generated

While I was on the road this past week, I finally had a chance to finish two books that have been sitting on my nightstand.  Both are must-reads for any marketer/brand manager that is trying to understand the changing landscape that puts the consumer in control: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Written by my good friend

How many of these great moments in Viral/Online video history can you recognize? Stellar video, especially for Geek Marketers/Weezer fans like myself. [youtube=http://www.youtube.com/watch?v=muP9eH2p

Catching up on the DVR this weekend, I was watching the season finale of “My Name is Earl” when a great brand integration caught my attention. It turns out that Klondike Bar is bringing back their great jingle of “What would you do for a Klondike Bar” and blasting the message across multiple new media channels. Nostalgia is a powerful

I am heading off to Las Vegas for a couple of business meetings.  Since I am not sure how much access I will have when it comes to blogging, I wanted to send out my weekly round-up a bit early.  Here’s what caught my eye this: Interactive Marketing in Politics – 10 Takeaways: My friend (and former Mt Adams neighbor)