This week while at an offsite brainstorm, I was reminded that sometimes not knowing what you hope to accomplish is actually the best approach.  So often we are challenged to identify the “end game”…the goals we hope to accomplish.  People want to know the objectives of a meeting, the agenda for a trip, etc.  This is especially true in the

I’m not going to say where I stand on the political spectrum, but I have to give props where they are due for a brilliant piece of marketing.  Election 2008 will go down in history as the year politics forever became Brand Marketing. [youtube=http://www.youtube.com/watch?v=Qq8Uc5BFogE] Thanks to Mitch Joel for the tip

I’m a proud member of the Maker’s Mark Ambassador Program.  And as a new resident of Kentucky, its a good thing I am because they take their bourbon seriously around these parts.  In fact, I actually think love of bourbon is a requirement for living in the Commonwealth of Kentucky. But seriously, I’m happy to be a member of the

Via Amazon Recently Paul Gillin, the author of The New Influencers, offered up 250 free galley copies of his latest book Secrets of Social Media Marketing.  The book arrived right before we left Arkansas and it turned out to be a great read for the road.  What I loved most was the honesty from Gillin upfront.  As he wrote in

On November 6 & 7, the Ypulse Youth Marketing Mashup East will be “where today’s top brand, corporate and social marketers, media professionals, educators and others gather to share successful strategies on marketing to youth with technology.”  The conference is put on by my friend Anastasia Goodstein and should be a great event that I highly recommend.  Hard Knox Life