Broadly speaking, the most difficult thing in business is trying to make a sale to another company.  This holds true whether this “sale” is an entrepreneur trying to raise capital, an agency pitching a new campaign idea or a start-up trying to get a brand to buy their platform. But despite this being one of the toughest things in business,

“Don’t sell, help people buy” – Chris Fralic On Friday, I came across a presentation called “Biz Dev for Startups” by Chris Fralic, a Partner at First Round Capital.  The presentation caught my eye for three reasons. First, I just been hanging out with the crew from First Round at their Cincinnati Office Hours. Second, Chris is a guy who