Paul Isakson once again provides a stellar presentation on What’s Next in Marketing…this time focusing on the topic of Mobile Marketing.  His agency space150 recently hosted a small event called Deepspace Mobile that took a look at the ever-evolving … and always Next Big Thing … topic of mobile marketing.  If you are looking for a quick way to get

When Piers Fawkes at PSFK writes a post entitled “How Long Can P&G Last“, you know it is going to catch my attention. Piers drives a very interesting question when he writes: More and more consumers appear to be attracted to ‘real’ brands – brands with soul, history and substance – brands like Innocent Drinks or Method soap. These brands

Absolutely stellar presentation on the Future of Media by Neil Perkin. [slideshare id=446900&doc=whats-next-in-media-1212594982381264-9&w

Lately there has been some good discussions about other companies acting like Venture Capitalists, especially ad agencies.  Personally I have major concerns if an agency starts acting like a VC, especially if they are investing in New Media companies.  The potential for conflicts of interest are huge.  First, theses agencies need to be media-neutral.  I need to trust my agency