Today is the official launch of “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning” by my good friend Bob Gilbreath of Bridge Worldwide. Since Pete Blackshaw did such a great job summarizing the book over at AdAge, I will save you another recap. After all, Pete summed up the reason to read the book best

A couple of weekends ago, Cindy and I headed down to Dallas for a little road trip.  Just outside of town, we decided to stop for dinner and try something new.  Thanks to this little bit of spontaneity, we discovered Which Wich? Superior Sandwiches, my latest entry in “Brands I Love.” At first glance, Which Wich is similiar to Potbelly