Ever since I added the delicious “What I Am Reading Lately” widget to Hard Knox Life, I have been slacking on writing Weekly Round-Ups as actual blog posts. I wanted to take the chance to see if people actually miss these posts or if I should just keep using the widget. Any thoughts from my readers? In the meantime, here
Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others. As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to
The other day I put up a poll on Hard Knox Life asking you the readers what you’d like to see me write about. As you can see from the below, people are pretty evenly interested in the areas I have been covering. Talk about Marketing Innovation was at the top of the poll, followed by more information about Brand Management
I’m not talking about the Patron variety of tequila shots but instead the mini-book “Tequila Shots” by word-of-mouth and brand identity agency Brains on Fire. I came across these guys thanks to John Moore’s “Three Reads“ over at Brand Autopsy. Since it was a lazy Sunday, I spent the morning taking Tequila Shots to see what the style of this agency was all about. Here is what
A couple of weeks ago, I posted about a new book called Accidental Branding that outlined how 8 entrepreneurs had built their brands. The book’s author, David Vinjamuri, contacted me after that post and offered to send me a full copy of the book to read myself. After finishing up the book this past weekend, I am glad I took him up on the offer.