Posts under Tag: branded entertainment
Can Social Entertainment “save” MySpace?

MySpace made a splash this week with a relaunch that focuses on Social Entertainment instead of Social Networking.  So does “Social Entertainment” mean?  Well according to VentureBeat: Instead of trying to compete with Facebook as a social network…  the new Myspace will focus on sharing and finding music, television, games, moves, and photos. The Digerati have written off MySpace for

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How to turn a $300 video into a $30 Million movie deal

At the beginning of November, producer Fede Alvarez posted a video on YouTube called “Ataque de Panico” (Panic Attack).   Six weeks later, the 5 minute film he produced for $300 has been viewed 3.5 million times and just landed Alvarez a $30 million movie deal from Ghost House Pictures. When $300 can produce something of this quality, you begin to

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I have seen the future of TV…and it’s not your Dad’s Prime Time

Over the past few days, two things have really started to shape my view on where the Future of TV is headed.  First, on my flight back from Miami on Friday, I read a post by Henry Blodget entitled “The TV Business is Toast.“  Blodget makes the case that the “the traditional TV industry — cable companies, networks, and broadcasters

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Content Marketing = Brand New Marketing

[slideshare id=459696&doc=contentmarketingslideshare-1213135180137165-8&w=425] Every once in awhile you come across a presentation that blows you away…both because of its content and because of its design.  The latest from Helge Tenno is one of those presentations (which I found thanks to Paul Isakson who consistently delivers his own great presentations).  Helge’s presentation takes you through the concept of Content Marketing, pointing out that “Content

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