AdAge had an interesting article yesterday by Allen Adamson, managing director of the New York office of branding consultancy Landor Associates.  Adamson, who is also the author of the upcoming book BrandDigital, writes about “the impact that digital technology and dynamics are having on brands and brand building.” A few key points really jumped out to me: The Digital Space has not changed

Graham over at Mobile Youth pointed the way to a solid presentation on “Building Lasting Youth Brands”.  The presentation included three key lessons: Base your brand on an enduring truth about young people Keep changing to stay relevant (and “aim off” to avoid becoming dated) Be where they are but don’t confused the delivery with the message [slideshare id=457598&doc=draft-4-1213077845928891-9&w

The folks over at Organic posted a great presentation about widgets on SlideShare.  In my eyes: widgets are one of the least understood but highest potential tools of the digital age. So what is a widget?  Well as Organic puts, a widget “is a small application that does one simple thing, but does it well.”  Love that description.  Right now