[youtube=http://www.youtube.com/watch?v=kkZdkHylJ3w] As you would expect, all the Apple Fanboys are hating on the new “I’m a PC” campaign from Microsoft.  In particular, bloggers are pouncing on the fact that the ad was likely created using a Mac.  In my opinion, this is just another example of Alan Wolk’s NASCAR Blindness where the left leaning, Mac loving writers of the online

Guest post by Jory Des Jardins (jory@blogher.com) of BlogHer. Earlier this year, my company started discussions with a client who was contemplating working with us on a word-of-mouth campaign around a new, launching product involving blogger reviews. In the background meeting we learned that the product had once been recalled. The client initially thought that this information should be suppressed but

Just about every Brand Manager I know at P&G is a regular reader of Tom Fishburne.  Like Dilbert to engineers, Fishburne is to marketers worldwide.  His sarcastic and witty cartoons bring to life what day to day life is really like for a Brand Manager.  Probably once a week I see a PowerPoint using one of his cartoons to poke fun

The 22 Immutable Laws of Branding by Al Ries is one of my favorite branding books out there.  In fact, it was one of the first books I read when I started full-time at P&G.  But though I generally have a ton of respect for Ries, I don’t see eye-to-eye with him in his latest AdAge article entitled “The Pitfalls

Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers.  Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Building.  Even better, Neutron’s website invites you to “Steal this Idea” with free downloads the cover other brand building basics. Thanks to Anthony