Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency.  Social Currency is one of those sayings your hear tossed around, but no one ever really defines it.  That is one of things that makes the Vivaldi study so interesting.  In the words of Vivaldi’s founder, Erich Joachimsthaler,  Social

Anyone close to me will tell you that I am a huge reader of everything from books to magazines to blogs.  So it is no surprise that a question I often get is: “What should a Marketer be reading?” To answer that, I added the Amazon widget to my blog sidebar a few months ago.  But since a good number

Today marks 1 year and ~200 posts since I started writing Hard Knox Life.  A lot has happened in that short time.  On the personal side, I moved back to Cincinnati and got engaged to a special woman.  And on the business front, I started an amazing new role at P&G and met tons of interesting people thanks to this

How many times have you heard someone proclaim, “Mobile Marketing is going to be huge this year!”?  Personally I think I have heard it every year since about 2004.  But despite these constant shouts, I did read some recent facts & figures that make me think the time of mobile might arriving sooner rather than later.  Consider these: The mobile

Recently Mitch Joel wrote about “10 Twitter Users That Every Marketing Professional Should Follow.“  While I think Mitch was spot-on with some of his recommendations such as Josh Bernoff, Avinash Kaushik, and Jeremiah Owyang, I believe his list focused too heavily on pure Social Media influencers.  It was a great list if a Brand Manager only wanted to learn about