Through my posts on Brand Manager 2.0, I have written quite a bit about how technology is changing the job of a marketer today.  Of course, that means I was quite a fan of this infographic from Pardot which talks about a Modern Marketer being part artists and part scientist.  In their words, a modern marketer must master: Written Content Visual

Over the past year, I have written several times about a trend I call “Brand Manager 2.0″  Whether it’s becoming a Marketing Technopologist or facilitating conversations with consumers, Brand Manager 2.0 is about evolving as marketers to the changing landscape around us. I put the together the below presentation to talk more about this trend of Brand Manager 2.0 and

On July 1, 1941 the Bulova Watch Company ushered in a new era when the first television advertisement in the United States was broadcast on New York City’s NBC station.  Over 65 years later, television advertising is the dominant form of marketing with over $70 billion spent in the United States alone. For the traditional Brand Manager, television advertising has

“What we really need is a mind-set shift…that will make us relevant for today’s consumers.  From ‘telling and selling’ to building relationships.” – Jim Stengel, Former P&G CMO at 2007 AAAA Conference One of the most glamorous parts of a Brand Manager’s job has always been creating television advertising.  In fact, it ranks up there as one of the top

Several weeks ago, I had the honor to write a guest post for the Google CPG Blog.  If you aren’t familiar with this blog, it is a highly recommended read for anyone on the brand or agency side working in CPG.  Below is a repost of my thoughts on Brands and Consumer Collaboration. Brand Managers have historically been reliant on