One of my favorite minds in the realm of Social Media has to be Charlene Li.  Best known as the author of Groundswell (read it if you haven’t already), Charlene has been making the speaking circuit in support of her new company, Altimeter Group.  Her latest presentation, The Future of Social Networks, is a must read for any Brand Manager

Chris Wilson at The Marketing Fresh Peel, pointed out a great video by the German ad agency Scholz & Friends on how the world of Brand Management has changed from the 1940′s through today.  It is a simple, insightful, and quick way for any Brand Manager to illustrate the need for change to their management

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be “We have an unlimited budget

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 US youth will be almost

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms will show you that they