Great presentation by Tim Stock that serves as “an introduction to culture mapping and the implications to the creative process and the semantic web.” Culture Mapping, managing brands in a social economy

In the halls of Brand Management, Tom Fishburne is easily more popular than Dilbert.  After all, he’s one of us. So it is no surprise that Tom perfectly captured one of today’s most debated brand management questions: “Who should represent a brand in Social Media?” It is the same question that was posed on the American Express OPEN Forum, when

The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age.”  In the report, Lisa makes the provocative statement that our industry should change the name “brand manager” to “brand advocate” as a response to the fundamental changes brought about

“The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” – Robert Liodice, CEO, ANA (Association of National Advertisers) Let’s face it; it used to be a lot easier to be a Brand Manager.  People were looking for brands that delivered functional benefits like “better tasting”

The Razorfish Digital Outlook for 2009 came out last week and as always, it’s a great (but long) read.  Given the report measures over 175 pages from start to finish, I wanted to take a couple of days and really read through it all the way.  While others have captured the broad themes of the report, I wanted to focus