Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency.  Social Currency is one of those sayings your hear tossed around, but no one ever really defines it.  That is one of things that makes the Vivaldi study so interesting.  In the words of Vivaldi’s founder, Erich Joachimsthaler,  Social

One of the biggest opportunities I see in the world of start-ups and entrepreneurs is a greater focus on Brand Building.  I don’t mean a bigger focus on advertising or PR.  And I don’t even mean a bigger focus on the broader term “marketing.”  I mean a bigger focus on putting the time, money and sweat into taking a systematic

I have to admit,this is one of my favorite print ads out there.  But then again, I seem to have a soft spot for great liquor advertising. In the world of Consumer Packaged Goods, Knob Creek is going through what we call “allocation.”  And allocation is usually a bad thing for a brand… a really bad thing.  But the marketers

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In the Spring 2009 issue of strategy+business, Christopher Vollmer writes a piece that every Brand Manager, Advertising Agency and media company should take notice of.  Entitled Digital Darwinism, the article looks at how “in the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.” As a partner at Booz & Company and