The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age.”  In the report, Lisa makes the provocative statement that our industry should change the name “brand manager” to “brand advocate” as a response to the fundamental changes brought about

Over at Next Great Thing, they pointed to a new social networking report from Hitwise that says that in 2008, we will see the emergence of a “super brand advocate”.  As the report states: Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to make or break a