One of the best “business” books I have read in recent months has to be Jason Fried’s Rework.   Founder of 37 Signals, Fried writes a book filled with straight-forward, practical advice for success in the business world.  While I highly suggest reading the full book, the below presentation gives a high level “cheat sheet” on the lessons from Rework

Anyone close to me will tell you that I am a huge reader of everything from books to magazines to blogs.  So it is no surprise that a question I often get is: “What should a Marketer be reading?” To answer that, I added the Amazon widget to my blog sidebar a few months ago.  But since a good number

The other week, the folks at Doubleday sent me a review copy of Martin LIndstrom‘s latest book Buyology (side note: as I huge reader, I must say that free books might just be the greatest perk/reward I can think of for blogging).  Now I hadn’t read anything by Lindstrom before, but I was fascinated by his claim to be a

Via Amazon Recently Paul Gillin, the author of The New Influencers, offered up 250 free galley copies of his latest book Secrets of Social Media Marketing.  The book arrived right before we left Arkansas and it turned out to be a great read for the road.  What I loved most was the honesty from Gillin upfront.  As he wrote in