Posts under Tag: BlogHer
The Art of (Brand Messaging) Storytelling in the Blogosphere

Guest post by Jory Des Jardins (jory@blogher.com) of BlogHer. Earlier this year, my company started discussions with a client who was contemplating working with us on a word-of-mouth campaign around a new, launching product involving blogger reviews. In the background meeting we learned that the product had once been recalled. The client initially thought that this information should be suppressed but

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