Recently I had the honor of being interviewed by Vince Thompson for the CBS Interactive initiative, Smart Planet. If you are interested, you can read the entire interview where I give my perspective on innovation and using social media to bring the outside in. But if you need a teaser, here is one question that I find myself answering more

Bob Lefsetz gets it.  And I’m not just talking about the music industry but business overall.  He gets what it takes to be great in your industry of choice. In his most recent letter, Bob rallied against a music industry that seems focused on young “prodigies”… overnight success stories who might have the talent, but haven’t put in the time

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be “We have an unlimited budget

I’m a proud member of the Maker’s Mark Ambassador Program.  And as a new resident of Kentucky, its a good thing I am because they take their bourbon seriously around these parts.  In fact, I actually think love of bourbon is a requirement for living in the Commonwealth of Kentucky. But seriously, I’m happy to be a member of the

Thanks to Adam Cohen, I came across one of the most brilliant pieces of digital marketing that I have seen in awhile.  The ad is for the Nintendo Wii and their latest game, Wario Land. Creative like this is why digital is transforming our jobs as marketers and Brand Managers.  If you haven’t seen what I am talking about, go