Recently I had the honor of being interviewed by Vince Thompson for the CBS Interactive initiative, Smart Planet. If you are interested, you can read the entire interview where I give my perspective on innovation and using social media to bring the outside in.
But if you need a teaser, here is one question that I find myself answering more frequently than others.
Tell us about your blog and how it fits in with your career?
Hard Knox Life is about the intersection of Marketing, Media and Technology. In other words, it is about how about how Brand Managers need to start thinking like a Marketing Technopologist. But really the blog is about helping me becoming a better marketer by having a place to test ideas and stretch my thinking. When working for a big corporation, you have an amazing amount of resources at your fingertips. And you are surrounded by incredibly smart people. But most of these people have a similar background to you and are trained to approach problems in the same way. My blog has helped me by giving me access to people with different backgrounds and views on the business world. It is a way to connect with these people outside of my day to day work and really get a set of different viewpoints on what is going on with marketing.
For those of you blogging, do you find yourself often having to explain why you are doing it?