It appears that Augmented Reality is the the latest craze in the media and with marketers.  First, this month’s Fast Company has an article on the subject called “Augmented Reality Is Both a Fad and the Future — Here’s Why.” (note: the below graphic comes that article).  And then this morning I get an email from Kevin Dugan about an

Ogilvy PR’s 360 Digital Influence group uncovered one of the coolest digital marketing campaigns I have seen in a long, long time.  Check it out for yourself out GE – Plug Into the Smart Grid under Augmented Reality